Grill dealer talking with a customer next to a smoking demo grill

Sell with us

Put live fire on your floor.

Firegrain Grills is building a network of independent dealers and resellers for our charcoal and pellet grills and outdoor cooking equipment. If your customers cook outside, let's talk.

Who we partner with

Stores that know their customers by name.

We favour retailers who can demo, advise and stand behind a grill for years — not just move boxes. Online resellers are welcome too.

Specialty BBQ shops

Stores where customers come to talk rubs, wood and cook times.

Independent hardware

Neighbourhood stores that customers trust for the things that last.

Patio & outdoor living

Showrooms building complete outdoor kitchens and backyard setups.

Farm & ranch supply

Rural retailers serving customers who cook big and cook often.

What dealers get

Support that shows up with a lighter.

Floor-ready displays

Assembled demo units and signage so the grill sells itself the moment it's lit.

Local launch support

Co-branded demo-day kits, recipe cards and social assets for your store.

Staff training

Short, practical sessions on fuel, temperature control and fit-to-customer selling.

Dealer terms

The numbers, at a glance.

Final terms are confirmed in your written dealer agreement.

Placeholder copy · All highlighted dealer-terms figures are placeholders while the program is finalized. They are not an offer.
Dealer margin (grills)
XX–XX% off MSRP (placeholder)
Dealer margin (accessories & fuel)
XX% off MSRP (placeholder)
Opening order minimum
$X,XXX (placeholder)
Reorder minimum
$XXX (placeholder)
Freight support threshold
$X,XXX per order (placeholder)
Payment terms
Net XX (placeholder)
Advertised pricing policy
Yes — applies to all dealers, in-store and online
Territory
Set per agreement (placeholder)

Dealer FAQ

Questions we hear first.

What kind of businesses can become Firegrain Grills dealers?

Independent hardware stores, specialty barbecue shops, patio and outdoor-living retailers, farm and ranch supply stores, and established online resellers. If your customers cook outdoors, we want to talk.

Is there a minimum opening order?

Yes. Opening order minimums are still being finalized and will be confirmed in your dealer agreement. Current figures shown on this page are placeholders.

Do I need to stock both charcoal and pellet grills?

No. You can start with whichever fuel your customers ask for most. Many dealers add the second line once the first one is moving.

Is there a protected territory?

We intend to keep dealer density sensible so partners are not competing on the same street. Territory terms are set per agreement and are not yet final.

Do you support online-only resellers?

Yes, provided you follow our advertised pricing policy and represent the product with accurate photography and specifications.

How do I apply?

Email sales@firegraingrills.com with your business name, location, store type and the charcoal and pellet grills you currently carry. We reply to every application.

Ready to apply?

Email your business name, location, store type and the grills you carry today.

sales@firegraingrills.com